A Life of Service: One Veteran's Philosophy of Giving Back

In Trinidad, Colorado, a veteran walks among us who embodies a quiet philosophy of service that extends far beyond his years in uniform. Herb Rehm served in the United States Air Force from 1966 to 1970, during one of the most turbulent periods in American history. But his story isn't just about his military service. It's about how those values of duty, self-sufficiency, and service to others have guided every day of his life since.

A Calling to Serve

Herb grew up in the shadow of World War II, surrounded by men who had served their country. Every grown man in his family had been in some form of military service, spanning all branches. The stories they told and the examples they set created a deep impression on young Herb.

One uncle in particular had a profound impact. This uncle and his wife had essentially raised Herb when he was a baby. The uncle had been captured by the Japanese during World War II and held in a concentration camp where he was tortured. When he returned home, he carried problems from that experience that eventually took his life. Looking back on that sacrifice and pain, Herb felt a clear sense of duty. He knew he needed to serve.

His grandmother was having a heart attack at the thought of him joining the Marines, so Herb chose the Air Force instead. He thought he would work in electronics, but discovered he was colorblind and couldn't pursue that path. Instead, the Air Force placed him in a security type role at Travis Air Force Base in California.

His first duty was something no young person could fully prepare for. Herb handled the bodies coming back from Vietnam. It was an experience that stayed with him, though the full impact wouldn't reveal itself until years later when he stopped working and started having problems processing what he had witnessed.

From Greenland to Continental

Herb's service took him far from home. After finding himself in a small postal operation at Travis, stuffing mail into boxes in a cramped room, he reached a breaking point. One day he simply screamed that he needed to get out of there and didn't care if he had to go to Thule, Greenland. Within two weeks, he had orders to Thule, Greenland. It was an unexpected answer to an emotional outburst, but it taught him something about intention and speaking things into existence.

His time in Greenland was an experience unto itself, though eventually he made his way back to the United States. When he left the military in 1970, Herb was fortunate to have a friend at Continental Airlines. He worked part-time jobs until that opportunity came through, and he got hired specifically because he was Air Force. Many people working at Continental were ex-military, particularly from the Air Force, so he blended right in. Being around aircraft again made the transition easier than it is for many veterans.

Finding Home at Phil Long Toyota

Years later, a neighbor gave Herb an old Toyota truck as thanks for the many things he did to help her. That same neighbor kept bragging about Toyotas, which planted a seed. When Herb needed to change vehicles, he decided to take a look at Phil Long Toyota of Trinidad.

Walking into the dealership was a revelation. Herb has been dealing with cars most of his life and has been in countless dealerships. This one was different. It had a completely different atmosphere. It was such a positive place that he felt like he had found his calling, or perhaps more accurately, his dealership home.

The feeling filters down from the top, and that positive culture is evident in every interaction. Herb misses everyone who works there because they're such good people. He has lost count of how many vehicles he has purchased from Phil Long Toyota, estimating it's around seven or eight. He has owned two Tundras, a Camry, a Highlander, and most recently, he fell in love with the Crown Signia.

The Crown Signia is the SUV hatchback version of Toyota's Crown line, and Herb liked it so much he bought two. First, he got the blue one. Then the dealership got in a red one with an interior that had everything he wanted. He simply had to have it. So he traded in one of his other Toyotas to get the red Crown Signia. He didn't part with the blue one until he picked up a little truck later on. Now he's content with his vehicles and doesn't think he'll ever change from Toyota.

The Code He Lives By

When asked what code or values he carried from the military into his everyday life, Herb doesn't hesitate. Self-sufficiency and the ability to think for yourself when you're on your own. In the military, he went from being part of a very close family where he was spoiled as the first son born into his mother's family after a string of girls, to being completely alone. He had to learn to take care of himself, make his own decisions about everything from health to finances to daily choices. That responsibility shaped him.

Herb believes most young people today should go into the military for a short period just to learn those kinds of things. You have to be able to take care of yourself. You can't count on anybody else. You have to be responsible. He doesn't see that same level of self-sufficiency in many younger people today, and he believes military service could provide that foundation.

The military also taught him about leadership and taking initiative. In every job he has held, including during his service, he has moved up quickly. He's always been interested in learning and taking control. As an Aries, he admits he naturally wants to be in charge anyway. It's just part of who he is. People in positions of authority have consistently recognized that quality in him.

Recognizing the Invisible People

One of Herb's most distinctive traits is how he gives back to his community, though it might not look like traditional volunteer work or formal charitable giving. Herb recognizes all the little people who don't get recognized simply because they're people. We're all just human beings, and if we understood that more deeply, we would be a better society. If people thought about others instead of just themselves, everything would change.

People are genuinely shocked when Herb tips them for doing their job. If he goes to the grocery store or anywhere else, he might give a dollar. He might give five dollars. Sometimes he gives much more. He gives it freely without looking for anything in return. He doesn't make a lot of money, but he has more than he can handle, so sharing it comes naturally.

"We need to start treating people the way we wanna be treated. It's pretty simple what goes out comes back to you."

A lot of times, people aren't used to receiving tips just for doing their jobs. At the grocery store, if someone helps him out a bit, or if he buys Powerball tickets and has change coming, he tells them to keep it. They're always surprised and grateful. Herb feels strongly that we don't recognize the smaller people and those doing minor jobs. We don't realize how important those jobs really are.

He sees this as part of a larger problem. The service industry jobs that families don't want to pass down anymore, the everyday work that keeps society functioning, all of it is undervalued. If we looked at the people doing these jobs differently, we wouldn't have such a shortage of workers in essential fields. But we don't see them. Or worse, we look through them as if they're invisible.

A Different Take on Veteran's Day

When asked what Veteran's Day means to him, Herb's answer might surprise some people. He doesn't take it that seriously. It's another day for him. But not because he doesn't value his service or that of others. Quite the opposite.

"I lead my life like it's Veteran's Day every day, basically."

For Herb, the values he learned in the military aren't something he pulls out once a year to commemorate. They're woven into the fabric of who he is and how he moves through the world. Every day is an opportunity to serve, to recognize others, to live with integrity and purpose. Every day is a day to honor the commitment he made all those years ago.

He has had to look at things differently over the years and consider things differently. There have been a lot of changes since he was young. There are a lot of people today who aren't like his generation. He did for his kids what he didn't have growing up, but he also made sure his kids earned what they got. They learned the value of a dollar. When people are given things without having to work for them, they don't value those things as much because there's no investment.

Herb even applied this principle when he got his little puppy. The person was going to give the puppy to him for free, but he insisted on paying fifty dollars. He told them never to give puppies away because people won't take care of what they have no investment in. You have to have that investment in things to appreciate where they came from.

Today's younger generations have been given so much, even more than what Herb gave his own kids. Many don't recognize the value of a dollar. They want things and they want them now, but the work ethic isn't always there. That's not entirely their fault, though. As a society, we haven't taught them that fundamental truth about earned value.

An Empath's Perspective

Herb describes himself as an empath, a trait he shares with his youngest daughter. They both have a feel for people and nature in general. It's handy sometimes, allowing them to read situations and understand what's needed before it's spoken. But it can also be a burden because Herb gets too emotional about things. He picks up on the negative energy around him more acutely than others might.

That's part of why he loves Trinidad and the Phil Long Toyota community so much. Since being around Trinidad and getting to know people through the dealership, he's found it to be a very upbeat community. There's not a lot of negativity. It's a positive and growing community, though it has its cycles. It gets bigger, then smaller, then bigger again. But the core remains positive.

For someone who absorbs the emotional energy of spaces and people, that positivity matters deeply. It allows him to engage fully without being drained by negativity or cynicism.

The Bigger Picture

Herb believes deeply in recognizing when life is working out, even when it doesn't look the way we think it should. He's always believed in God and feels divinely protected. Throughout his military service and all the years since, he's been looked after. There's a bigger force at play, a bigger energy that many people have forgotten about.

He often thinks about the miracle of life itself. A little bit of sperm and an egg, and suddenly there's life. That doesn't just happen randomly. It happens for a reason. We're here to ensure the line, to build healthy people, to contribute something meaningful. But people have stopped thinking about those deeper questions. They've lost connection to the source, whatever you want to call it.

Herb thinks about everything, constantly turning over questions about life, purpose, connection, and meaning. He observes nature and people with equal attention. He noticed his little puppy looking up at the sky and seeing a bird, paying attention to everything around her. That awareness and presence is what he strives for every day.

A Philosophy for Living

We need to change our ways, Herb believes, though he's afraid we're not going to do it. We've lost something essential in our rush toward convenience and individual achievement. We've forgotten the fundamental truth that we're all connected, all human beings sharing this experience.

Everything going on in the world right now, all the division and struggle, it comes back to this simple truth about treating people the way we want to be treated. What goes out comes back to you. Put out bad stuff and bad stuff happens. It's a pretty easy principle to understand, even if it's harder to practice consistently.

For Herb, military service was the beginning of a lifelong commitment to service. Not just showing up on Veteran's Day for recognition or thanks, but living those values every single day. Recognizing the grocery store clerk. Tipping the person who helps you to your car. Seeing people who society overlooks. Taking care of yourself so you can take care of others. Living with integrity even when no one is watching.

Trinidad's Treasure

Phil Long Toyota of Trinidad is fortunate to count Herb Rehm among its loyal customers and community members. He embodies the spirit of service that the dealership itself strives to reflect. He understands that buying cars is just the surface of the relationship. The real connection is about being part of something larger, a community that looks out for one another.

Lisa Camarillo, General Manager of Phil Long Toyota, sees Herb's passion for people and animals. They share that deep empathy and feeling for others. It's what makes their relationship go beyond typical dealer and customer interactions. It's rooted in shared values and mutual respect.

As Trinidad continues to grow and evolve, veterans like Herb provide a steady foundation of service, integrity, and community mindedness. They don't ask for special recognition. They don't need a parade or a special day, though those things certainly have their place. What they really want is for all of us to embrace the values they learned in service to our country: duty, self-sufficiency, recognition of others, and treating people the way we want to be treated.

Herb Rehm leads his life like every day is Veteran's Day. Perhaps if more of us did the same, we'd create the kind of world worth serving and protecting.

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