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2017 Toyota Prius in Trinidad Colorado

Sixteen years ago, Prius revolutionized transportation by bringing hybrid cars to the mainstream. With over 1.8 million Prius models sold in the U.S. alone, it’s holding its place as the leader in eco-mobility. That’s just one reason why 95% of all Toyota Prius models sold in the last 10 years are still on the road.

Prius helps save more than fuel. How about reducing CO2 emissions? Since its launch, the Prius Family is estimated to have reduced 11,794,335 tons of CO2 emissions from being released into the atmosphere. And that’s just the beginning. Toyota will continue to help slow the increase of CO2 emissions wherever Prius is sold.



Prius is more than a fuel-efficient, environmentally sound choice. It’s also fun to drive. The center console, for example, sports 4.2-in. customizable color dual MID screens and an available 7-in. touch-screen display, so you can keep an eye on the information that matters most. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.

Should you wish to live further in the future, the available color Head-Up Display uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.

You can count on an easy ride, as the suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced noise-insulation techniques, the outside noises stay outside, where they belong. The front bucket seats have been redesigned with your comfort in mind. There are deep side bolsters for added comfort on those long drives, and available 8-way power-adjustable driver’s seat with power lumbar support. Do you have chilly winters? Then you’re going to want the available SofTex®-trimmed heated front seats. Push-button warmth doesn’t get any easier.

Even the steering wheel is a multipurpose tool. The available SofTex®-trimmed steering wheel offers tilt and telescopic adjustment for maximum driving comfort. You can control the audio, Multi-Information Display, and Bluetooth® hands-free calling, right from the steering wheel.

A 60/40 split on the rear seat allows you to easily reconfigure and extend trunk space. Fold one seat flat to get a little extra space or quick access to the trunk, or fold both for a larger cargo area. Head on back in to the rear cargo space, and keep going. With up to 27.4 cu. ft. of cargo space behind the rear seats, Prius lets you bring more of your favorite things along for the ride. 



The 2017 Toyota Prius is here with an aerodynamic exterior and an unmistakable, bold look. This beauty is more than skin deep. The striking look of Prius has been engineered to help it easily slip through the wind. Its sleek lines, active grille shutter, aero stabilizing fins, and underbody panels all work together to smooth airflow, which, in turn, helps maximize fuel efficiency. Even the rear spoiler puts the fun in functional, as its design has been crafted to contribute to the wind-cheating shape of Prius. It helps smooth out turbulence, making for a quieter and more efficient drive. LED lighting continues the Prius’ future-forward styling.


Performance and Technology

The 2017 Toyota Prius has a number of features designed to make the driver’s trip easier. With its available Entune™ Premium Audio with Integrated Navigation and App Suite, Prius has the tech to help make your life easier and more fun. Featuring an available 7-in. high-resolution touch-screen display, Integrated Navigation system, JBL® Premium Audio and a suite of popular apps, it’s covered in smart ways to help you stay connected.

Prius keeps you connected to the road, too. It features a double-wishbone rear suspension, which delivers responsive handling and a smooth ride. The body rigidity is another place that you’ll notice a difference, as the smart design, advanced materials, and innovative construction techniques help make the chassis of the 2017 Prius more rigid than ever, making the ride more comfortable, enhancing handling, and improving braking performance.

Here’s a handy, or actually, hand-less, feature. Prius has an available Smart Key fob, which means that when you’ve got it with you, the car will unlock as you approach. Once inside, start your car with the push of a button.



The 2017 Toyota Prius prioritizes safety in addition to fuel economy. Our standard Toyota Safety Sense™ P (TSS-P) is an active safety package that combines the Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Full-Speed Dynamic Radar Cruise Control. The TSS-P’s comprehensive features create in-the-moment safety designed to support your awareness and decision making on the road. No need to upgrade, as it comes standard on every 2017 Prius.

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why a no-cost maintenance plan is included with the purchase or lease of every new Prius for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

Satisfy your curiosity about the stylish-yet-safe features of the 2017 Toyota Prius by stopping by for a test drive today. Come see what the fuss is about. Your Prius is waiting.